Target x Minnesota United FC
The Client: Elemento
Project Type: Custom Target Vending Machine
IVS worked with marketing agency Elemento to bring a custom 42” touchscreen vending machine to life for their client, Target and Minnesota United FC. The machine would play video and sound of the guests favorite players and, once picking a player on the screen, would then be shown a video of the player doing their signature dance. Once the video ended, the guest would then be prompted to mimic the dance on screen, with the camera triggering and recording video of the guest dancing. Once the recording was complete, the screen would then dispense a free random gift. The screen would finally display a unique QR code the guests would scan with their phone, which would take them to a link to where their unique branded video would be, which they could then download and share themselves. Great experience for the team and fans alike!