Jack Links x Dr. Pepper

IVS collaborated with Milestone to design a unique Jack Link’s x Dr. Pepper vending machine activation. The machine featured a 42-inch touchscreen and a custom smoke machine to create an immersive “malfunction” effect. When activated, the screen flickered, sounds intensified, and smoke billowed from the machine, simulating a malfunction. The grand finale: the machine dispensed a Dr. Pepper-flavored Jack Link’s stick, delivering a surprising and memorable experience.