The real feedback.

“We are continually exploring new ways to bring our fans closer to the game and provide them outlets for them to passionately follow their favorite players,” said Ty Votaw, PGA TOUR Chief Marketing Officer. “The Twitter Vending Machine is an innovative way to engage our fans through social media at the four FedEx Cup Playoff tournaments and reward them for offering their thoughts and predictions for the Playoffs. We’re eager to see what the response will be.”
PGA Tour – Ty Votaw – via SportTechie

“These machines generated thousand of smiles from the fans who braved the cold weather or snuck out of work for a chance to win. Getting fans excited about baseball in the middle of December and rewarding them for being passionate about the Red Sox is what really made the campaign worthwhile,”
Red Sox – Meghan Ryan – via SportTechie

“People are probably a little apprehensive at first. ‘What do you mean tweet and get a prize?’ But when they actually do it and then a prize pops out, just a like a pop from a vending machine … people are shocked and then they’re really excited about it.”
Edmonton Tourism – Renee Williams – via Global News

“At Telus our teams continually strive to blur the lines between online and offline,” he said. “For this experience, the social layer helps amplify our activity for this great cause. Every offline interaction gives a dollar, any retweet gives a dollar as well.”
Telus – Dan Sorotschynski – via Marketing Magazine

“It’s definitely a cool and unique thing.”
New Jersey Devils – Jon Merrill – via NJ.com

“There were 4,500 Twitter mentions and 1,400 Instagram posts, reaching a potential viewership of 18.5 million users.”
Meghan Ryan – Red Sox – via SportTechie