Category: Automated Retail in the Media

“During #FedExCup, PGA TOUR Capitalizing On Twitter Vending Machine Trend” by Mark J. Burns, Forbes

How do professional sports leagues and major properties enhance the on-site experience for die-hard fans and consumers? It’s the million-dollar question that corporate marketers, communications professionals and digital strategists have been repeatedly asking themselves over the past five years. In 2015, that ‘experience’ for fans is now being ever so closely tied to social and… Read more »

“Have fun, drink responsibly — and stay ‘Healthy and Hydrated,’ thanks to St. E.’s free hydration machine” from Northern Kentucky Tribune

Staff report It’s free drinks for everyone! Thanks to St. Elizabeth Healthcare, All-Star week celebrants — guests and locals alike — will stay “Happy and Hydrated.” A new and fun Instagram Hydration station is now in place on the Purple People Bridge near the Newport levee. The water machine is a unique way to help… Read more »

“How this firm scored with a Twitter-centric vending machine for Major League Baseball” by Joe Cogliano, Dayton Business Journal

The UpTake: MLB used Innovative Vending Solutions’ vending machine in Cincinnati on Monday to drive social media traffic and engage fans as it gets ready to sell tickets for All-Star Game weekend events. When Major League Baseball needed to create some big buzz around the All-Star Game events coming to Cincinnati, it reached out to… Read more »