Tennessee Titans

The Client:
Tennessee Titans

IVS teamed up with the Tennessee Titans to create an engaging and innovative experience for fans at Jelly Roll’s Goodnight Nashville bar. This collaboration introduced a custom claw machine that not only offered a fun and interactive way for fans to win exclusive team merchandise, but also served as a unique data collection tool for the Titans.

The Experience:

The claw machine was stocked with a variety of official Titans gear—ranging from jerseys to hats and exclusive merchandise—allowing fans the chance to snag exciting team swag while enjoying their time at the bar. But this wasn’t just a typical claw machine. The technology behind the machine was designed to gather valuable insights into fan behavior, preferences, and engagement, providing the Tennessee Titans with data they could use to enhance fan experiences at future events.

Data-Driven Engagement:

In exchange for the chance to win free merchandise, fans interacted with the machine by making selections and participating in the game. Each interaction generated useful data points, including the types of items that were most popular, the frequency of machine use, and the level of engagement throughout the event. IVS utilized this information to provide detailed analytics that helped the Titans better understand their fan base and tailor future marketing efforts and promotional strategies.

Conclusion:

This partnership between IVS and the Tennessee Titans provided a creative blend of entertainment, fan engagement, and data-driven insights, making it a standout initiative in the realm of sports marketing. By offering fans a chance to win exclusive merchandise while collecting valuable data, the claw machine experience helped elevate the fan experience at Jelly Roll’s Goodnight Nashville bar.