BÉIS

IVS created five custom claw machines for BÉIS Travel to help launch their new color line. The machines were placed in Bloomingdale’s stores across Chicago, New York, Los Angeles, and Miami. Guests waited in line for hours for a chance to win BÉIS prizes, including a grand prize. The machines were filled with BÉIS products such as socks, hats, shirts, and bags—an exciting way to promote a new launch and generate buzz!