Ruffles Canada

The Client: Ruffles Canada
Project Type: Custom Whack-a-Chip Vending Machine

A custom “whack-a-chip” type of application was built for this event for the Canadian Grey Cup in Regina, SK. The IVS42 was utilized, which included the larger 42” touch-screen for consumer engagement. The software application would first be data entry and would then have them “crunch” as many chips as they could within 30 seconds for a prize. The chips would randomly appear on the screen and the consumer would need to “crunch” the chip with their finger (which made an accompanying “crunch” sound effect) as fast as they could. The application would then display their score at the end. There were 2 machines, so you could also try to compete against the other.