Mall of America
The Client: Mall of America
Project Type: Custom Digital Game Vending Machine
Mall of America had a program where they would have guests sign up on a digital game on their phone and would receive a unique code to enter at the machine for a free gift from different vendors within the mall. There were 3 machines located throughout the mall where guests could redeem their prize. Each machine would tie into a direct back-end to ensure that each code was only used once and not at multiple machines. These machines were placed in vacant storefronts with facades built around them to gain attention and draw more engagements. They would also change the decor and wrap from season to season.