The Client: Adidas

Project Type: Custom Claw Machine

This custom claw machine by IVS was used for Adidas to launch their Nite Jogger campaign. They were giving out limited edition “Nite Gear” bears that you could only get out of the claw machine. The machine incorporated a custom graphic wrap, 10″ touchscreen, custom user interface, and software application. Instead of using cash or coin, the machine took data entry as the currency.