Vanity Fair Social Club
The Client: Vanity Fair Social Club
Project Type: Twitter 46″ Touch-Screen
“The obvious benefit is it continues the attention and the number of press impressions for us and, of course, our sponsor partners,” Vanity Fair publisher Chris Mitchell said. “Last year, we got an all-time high in media impressions and an increase in the number of bloggers around our events. This year, we’re hoping we can top that again.”
For example, Mitchell explained that as an incentive to write about the event, attendees can use a “Twitter vending machine,” which rewards them for their tweets. Every mention earns points, which can be redeemed for prizes ranging from cocktail shakers to jewelry.