Tweet for your Feet
The Client: Old Navy
Project Type: Twitter
“There’s the Black Friday sale and then there is the $1 flip-flop sale, Old Navy’s second biggest promotion of the year that has been going on annually now for seven years. To build buzz leading up to this year’s event, Old Navy June 24-26 turned to social currency and the hashtag #FlipFlopHurray, activating a Twitter vending machine stunt called Tweet for Your Feet that dispensed a free pair of flip-flops in exchange for a tweet. Vending machines were placed in Los Angeles and New York City at 36 high-traffic spots like outdoor movies and music concerts. A machine also visited Twitter headquarters in San Francisco, Gap Inc., and Old Navy headquarters.”