The concept is 21st century clever. Help companies promote their products via Twitter, Facebook and Instagram to get free products from special vending machines.
Patrick McDonald thought of this idea years ago and launched Innovative Vending Solutions in 2008. The company is based in West Carrollton. His partner is Jeff Thibodeau.
Companies rent or buy the machines. Telus and the World Wildlife Federation put this one in Canada.
By tweeting certain hashtags the vending machine will dispense items. Another IVS machine is based on Instagram.