New Nike store opens in Shibuya Scramble Square!
A new generation concept shop that fuses digital and physical. The appeal of Nike by Shibuya Scramble is that you can make new experiences through apps, including products that can only be purchased here. The store has a digital screen ticker, and you can receive invitations from the store to events such as Nike Partner Gym in Tokyo or Nike-only events. Nike launches a new space for busy consumers, using digital power and data to create a convenient and easy-to-use space.