Red Bull

IVS partnered with Throwingstar to create a custom “No Missed Workouts” vending machine featuring a 42″ touchscreen and camera. Participants were prompted to select a workout in exchange for a free Red Bull. After choosing from a variety of exercises, they saw themselves displayed on the large screen and had 30 seconds to complete the workout alongside an on-screen video. Upon completion, participants received their complimentary product as a reward for their effort.