MTV Movie Awards

The Client: MTV
Project Type: SMS Text Message

KIA was looking for a unique way to give away free t-shirts from their new clothing line, Hamstar Clothing. The machines were used to dispense the free t-shirts to the guests of the after-party, utilizing SMS Text-Messaging capabilities. The guest would go up to the machine and text their favorite color of the KIA Soul to receive their free t-shirt. Each color of the Soul would be linked to a different sized t-shirt. For instance, text ALIEN to 424242 for your free “medium” t-shirt.

This event created a lot of buzz and the free t-shirts were a huge hit. It was a great way to gain interest in the new clothing line.