The Client: Edmonton
Project Type: Twitter

“Edmonton Tourism’s latest campaign is creating some buzz, particularly in Fort McMurray and Saskatoon. Vending machines were set up in those two cities to give out prizes promoting visits to Edmonton, like hotel stays, event tickets and mall gift cards. All people had to do to get a prize: tweet.”

“There’s actually a code that shows up on the Twitter vending machine and you include that code in your tweet and we encouraged people to include the ‘Explore Edmonton’ hashtag and from there, a prize would pop out,” explained Renee Williams with Edmonton Tourism.”

Read full article at Global News