Jameson

IVS partnered with agency 160/90 to create a custom vending activation for Jameson that brought the excitement of the World Cup to life. The vending machine featured a custom soccer goal scoreboard, where guests kicked a real soccer ball through one of several target openings. Based on which target they hit, the machine automatically dispensed a free prize corresponding to that tier. The result was a fun, highly interactive experience that kept guests engaged and made a memorable addition to the World Cup festivities.