University Of Michigan
The Client: University Of Michigan
Project Type: Twitter
The Vending Maize and Blue campaign merges digital technology with physical space, producing an interactive experience that enhances community engagement online and “in real life.” Developed by Innovative Vending Solutions, the technology is unprecedented in higher education and was designed to capture the University of Michigan aesthetic. Through collaboration with the university and the greater Ann Arbor community, this innovative initiative provides a new way to encourage social media growth and engagement for everyone involved. Additionally, by strategically timing the vending machine’s presence on campus, the campaign serves as an exciting “welcome home” present to our students and to friends, fans, and family joining us for events like our first home football game.
Curious about how it works?