The Client: Pittsburgh Penguins
Project Type: Twitter
The Penguins installed a new vending machine in CONSOL Energy Center on Wednesday. But this one dispenses much cooler things than mini cookies and bags of chips.
The machine, designed by the Penguins and rented from Innovative Vending Solutions, gives out prizes like sunglasses, earbuds, autographed merchandise, playoff tickets and even a stick used by goaltender Marc-Andre Fleury.
It isn’t activated by quarters either. Instead, all fans need to do is tweet their favorite playoff moment and include the hashtags “Pens” and a unique hashtag given by the machine.