The Client: PGA Tour
Project Type: Twitter
“The Twitter vending machine concept is a ‘win’ for the TOUR and fans in a few respects. With consumers having to tweet an answer to, ‘“Who is your favorite PGA TOUR player in the FedExCup playoffs?’ they’ll be talking about the latter part of the TOUR season and spreading the conversation online. Additionally, they’re also sharing content with followers and driving a discussion through the use of the #FedExCup hashtag, ultimately being brand ambassadors for the TOUR whether they consciously realize it or not.”
“The entire experience from using the machine to getting a prize is also the kind of thing people will want to tell their friends about, earning them instant social currency,” Kelley said.