Month: August 2015

“During #FedExCup, PGA TOUR Capitalizing On Twitter Vending Machine Trend” by Mark J. Burns, Forbes

How do professional sports leagues and major properties enhance the on-site experience for die-hard fans and consumers? It’s the million-dollar question that corporate marketers, communications professionals and digital strategists have been repeatedly asking themselves over the past five years. In 2015, that ‘experience’ for fans is now being ever so closely tied to social and… Read more »