Month: February 2014

“Attendees as Mass Marketers” by Michael C. Lowe, Meetings & Conventions

Not too long ago, event designers and their clients had to rely on traditional press to get the word out. “Whichever reporter showed up would be the eyes and ears for the rest of the public, and that was pretty much it,” says Cara Kleinhaut, left, owner and founder of Los Angeles-based Caravents. “Now with… Read more »